Burt Eldestein has summarised this mission for us:

"Our Strategy is first, from a clinical perspective, to recognise that dental caries is reasonably well understood as a disease process, that current preventive and control modalities are potent yet underutilised, and that scientific advances arising from genomics and plaque ecology management are already being well developed.

Second, from a public health and public policy perspective, it is to recognise that each country faces idiosyncratic challenges, yet no country can successfully eliminate tooth decay exclusively through dental treatment.

Third, from a strategic perspective, we must demand strong leadership, clear structure, effective advocacy, robust resources, hight visibility, widespread community engagement and objective accountability.

Taken together, these three components make it self-evident that each country must identify and capitalise on its own unique strengths, identify and address its own unique weaknesses, and recognise its efforts in ways that resonate within its own cultural and governmental agendas"